HUGO Urban Rules

CHART-TOPPING ARTIST ESTELLE SUPPORTS URBAN MUSIC ARTISTS OF THE FUTURE

Thursday 5th June 2008

The UK’s finest, Estelle – whose single ‘American Boy’ has just spent four weeks at number 1, is the latest artist to sign up to HUGO URBAN RULES – the music programme from HUGO Fragrances that uncovers and invests in new talent.

The west-London singer and MC, whose album Shine features a guest list of the hottest musicians in the world right now, heads to Manchester on Thursday 5th June to help choose a budding artist to have their music professionally produced and released AND to perform on stage with her at an exclusive showcase event at Sankey’s to be broadcast by MTV.

Following in the footsteps of pop divas Jamelia, Amy Winehouse and Amerie, Estelle will work alongside a panel of experts that includes industry experts Sony BMG’s Mervyn Lyn (Vice President of A&R & Business Development RCA); Galaxy FM’s Steve Sutherland and Radio 1 Xtra’s Alex Boateng. Together they will host master classes on a range of subjects designed to kick start the careers of budding talented artists who want to break into the UK urban scene.

The support and cultivation of the UK urban music scene is a subject very close to Estelle’s heart and HUGO URBAN RULES is an opportunity for her to get involved. To get involved, upcoming artists must upload their music at www.hugofragrances.com/urbanrules by Friday 16th May.